Thanks I’m giving for the start of the first big online season. Yes, the pandemic has put in place a gigantic move to the digital for our immediate and accelerated future. We all know how this plays out in the required state of things pre-vaccine. But there’s an undercurrent not so hidden there of a dynamic answer to my wife’s stubborn question: Where’s my Jetpack?
She’s a child of the 60s, a post-Beatles time of imploding dreams and dashed expectations. James Bond got to fly a Jetpack, but the telltale burned gasoline exhaust made the effect an artifact of what wasn’t going to happen. In an electric decade and noise-canceling AirPods, maybe it’s more likely to surface than not, but if so, what’s the next Jetpack?
My vote is for the electric newsletter, a notification engine that knows what I’m tracking, projects the trends circulating my core peers, and invests proactively in the products we want to accelerate. It’s a self healing economy, a research coordinator, a humor and media rewarder. On the Gang, we use a blend of live streaming, backchannel notifications, and everything up to but not including a newsletter.
From its earliest days, Twitter promised a future where RSS authority would be mined in a social context. What I mean by that is RSS delivered the ability, the chair in the sky opportunity Louis C.K. described, the chance to explore the world alongside the artists formerly known as accredited journalists. It was always a tough sell for the displaced gatekeepers, but flash forward to today and you can see they’re all bloggers and podcasters now.
The moment the meritocracy window opened, the definition of success moved to the readers, the viewers, the social enterprise as Marc Benioff insisted. Software as a service mined those social signals as fuel for what the iPhone delivered in the mobile wave. Now the mobile economy is expanding to the silicon on the desktop. M1 seems like an evolution, but its entry point on consumer laptops is designed to produce network effects in the same way Office 97 boosted Windows 95 into orbit.
So where is this electric newsletter if it’s so important? As a vehicle for finding stuff I didn’t know I cared about, newsletters suffer from too many of them with too few business models driving them. Subscriptions derive revenue but reduce the network effects of advertising supported subsidy of firewalls. You get reach but quantity explodes. Context glut is not a pretty thing, either.
Our early attempts at constructing a Gang newsletter spawned the realtimeTelegram feed; its group-shared notification stream valuable as much for what we skipped as when we dipped in to it. As a framing device for the Gillmor Gang recording sessions, we could anticipate both what we wanted to talk about and what we wanted to avoid. Trump fatigue gets burned off in Telegram, while science and innovation get drilled down on and fleshed out in advance.
Adding a Twitter feed (follow @gillmorgang) pushes Likes and retweets into the mix. The live recording stream generates Facebook Watch Parties and additional comments. An edited version here on TechCrunch adds this related commentary. But where’s the newsletter for all these live pieces?
Perhaps the answer goes back to the Jetpack? It may not be the Jetpack we are looking for, but rather the components that make up this stream as a service. A Jetpack offers the dream of instant teleportation without the traffic jams or being polite about your Uber driver’s musical taste. Zoom already offers some of that promise, where saving the commute opens up hours in your day. Zoom-enabled shopping and delivery management will go a long way.
As Donovan presciently proclaimed, Electrical Banana gonna to be the very next phase. My electric newsletter is the perfect definition of a pipe dream. It’s not so much as when it’s going to get here as what.
Produced and directed by Tina Chase Gillmor @tinagillmor
@fradice, @mickeleh, @denispombriant, @kteare, @brentleary, @stevegillmor, @gillmorgang